Senior Executive – Marketing

???? Location: Mumbai, Maharashtra
???? Job Type: Full-Time

About AstaGuru

AstaGuru is revolutionizing India's art and antique market through its innovative auctions and activities. As a leading online auction house, we are dedicated to offering a global standard of service while preserving cultural heritage. Our expertise spans over 15+ categories, serving collectors, scholars, institutions, and art enthusiasts worldwide.

At AstaGuru, we are a team of passionate experts driven by our love for art, history, and culture. We continuously seek creative individuals to bring fresh perspectives and skills to our dynamic team.

Role Overview: Senior Executive – Marketing

Welcome to AstaGuru, where art and luxury converge! We are a premier platform showcasing exceptional art, collectibles, and luxury goods to a global audience.

As a Senior Executive – Marketing, you will play a crucial role in shaping our brand strategy, content creation, and digital presence. You will work closely with the marketing team to craft compelling narratives, engaging social media campaigns, and impactful video content that captivates our audience.

If you are innovative, creative, and passionate about storytelling in the luxury and art space, AstaGuru is the perfect canvas for your talents!

Key Responsibilities

1. Brand Management

✔ Ensure brand consistency across all communications and marketing efforts
✔ Identify and pursue strategic partnerships, collaborations, and sponsorships
✔ Oversee the management of brand assets, including logos, images, and collaterals
✔ Align brand strategy with overall business objectives
✔ Develop and execute brand campaigns for product launches, events, and marketing initiatives
✔ Act as a brand ambassador, promoting brand values both internally and externally
✔ Stay updated with industry trends and competitors to explore new opportunities

2. Ad Creatives & Content Collaboration

✔ Work with design and content teams to develop captivating ad creatives
✔ Craft persuasive copy that drives audience engagement and conversions
✔ Ensure all creatives align with brand guidelines and marketing goals

3. Social Media Content Management

✔ Curate engaging content for Instagram, Facebook, and other platforms
✔ Work closely with the content team to create impactful posts
✔ Stay updated on social media trends to optimize engagement and organic growth
✔ Develop compelling Instagram & Facebook Stories with interactive elements (catalog links, blog articles, registration pages, etc.)

4. Video Calendar Management

✔ Plan, schedule, and manage video marketing campaigns
✔ Collaborate with creative teams for timely video production and delivery
✔ Analyze video performance metrics to refine strategies
✔ Use storytelling and industry insights to position AstaGuru as a thought leader

5. Online Reputation Management (ORM)

✔ Monitor brand mentions, reviews, and comments to maintain a positive reputation
✔ Address customer feedback effectively, turning negative experiences into positive interactions
✔ Forward qualified leads to the Customer Relationship team for follow-ups

Requirements

✔ Bachelor’s degree in Marketing, Communications, or related field
✔ Proven experience in brand strategy, content marketing, social media, and video marketing within the luxury brand space
✔ Strong understanding of storytelling and industry trends in video marketing
✔ In-depth knowledge of social media platforms and best practices
✔ Experience in online reputation management (ORM) and customer engagement
✔ Excellent creative thinking, communication, and collaboration skills
✔ Ability to thrive in a fast-paced environment with tight deadlines
✔ Proficiency in data analysis to optimize marketing strategies

Why Join AstaGuru?

At AstaGuru, we offer a unique opportunity to blend creativity with strategy in the world of art, luxury, and collectibles. Be part of a passionate and innovative marketing team, helping to redefine how the world views art and luxury.

???? If you have a flair for storytelling, a keen eye for detail, and a passion for branding, we would love to hear from you!

???? Apply now and make your mark in the global art and luxury space! ????