Digital Marketing executive

Projects Overview

Date Posted: 14-Jul-2026
Job Type: Full Time
Job Exp: 1 Year
Salary: ₹15000 / MONTH
Location: delhi
Education Req: Bachelor's (Preferred)

Job description

Job details

Pay

₹20,000 - ₹25,000 a month

Job type

Full-time

Shift and schedule

Day shift

Location

Nehru Place, Delhi, Delhi

Full job description

We are looking to hire a dynamic and results-driven Marketing Executive with 3-5 years of experience, ideally.

Key Responsibilities

Campaign Strategy & Execution: Plan, implement, and optimize marketing campaigns across digital channels (email, social media, search, etc.) to promote LiaPlus AI’s platform and services.
Content Development: Create compelling content (blog posts, case studies, whitepapers, etc.) to showcase the value of AI-driven solutions in customer support and enhance brand authority.
Lead Generation: Develop and execute lead generation strategies to build a robust pipeline of qualified leads through digital marketing, paid ads, webinars, and partnerships.
Social Media & Community Engagement: Manage and grow the company’s social media presence, engage with our audience, and build a community of followers who are passionate about AI and customer experience.
Ad Management & Analytics: Manage Facebook Business Manager, Google Ads Manager, and Google Analytics to track and optimize paid campaigns, performance, and conversions.
SEO & SEM Optimization: Optimize website content for SEO, and manage PPC campaigns to drive traffic and conversions.
Market Research & Competitor Analysis: Conduct market research to stay on top of trends in AI, customer service technology, market trends and competitors, and use these insights to improve marketing strategies.
Collaboration & Communication: Work closely with the product, sales, and customer success teams to align marketing efforts with business goals and product updates.
Reporting & Analytics: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, adjusting strategies as needed for better ROI.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3-5 years of experience in marketing, with at least some experience in a startup or fast-paced environment preferred.
Proficiency in digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
Hands-on experience with Facebook Business Manager & Google Ads Manager.
Strong understanding of lead generation and customer acquisition strategies.
Excellent communication and content creation skills (written and verbal).
Experience with marketing automation tools (e.g., HubSpot, Mailchimp, etc.) and analytics platforms (e.g., Google Analytics).
Familiarity with the AI or SaaS industry is a plus.
Highly organized with strong project management skills and attention to detail.
Creative mindset with the ability to adapt strategies quickly in a startup environment.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule: