Digital Marketing Strategist

Projects Overview

Date Posted: 08-Jul-2026
Job Type: Full Time
Job Exp: 7 Year
Salary: ₹20000 / MONTH
Location: delhi
Education Req: Bachelor's degree

Job description

Job Details

Job Title: Digital Marketing Strategist (Permanent Remote Position)
Employment Type: Full-time, Permanent
Pay: ₹45,000 per month
Shift & Schedule:

Night Shift (Canadian Daylight: 5:30 PM – 2:30 AM)
Fixed Shift
Monday to Friday
Location: Work from Home (Remote)
Payroll Company: TBCS India
Note: Only immediate joiners should apply.

Job Overview

Black Rock Digital is seeking a Digital Marketing Strategist with 7–8+ years of agency experience to lead and execute omnichannel marketing strategies. You will work closely with teams in Canada and India to deliver high-performing campaigns across paid and organic channels, focusing on customer acquisition and lifetime value.

Key Responsibilities

Strategy & Execution:
- Develop and implement comprehensive digital and offline marketing strategies.
- Manage day-to-day digital projects (e.g., website launches, online tools, advertising campaigns).
- Oversee and optimize all paid lead generation channels (Google, Facebook, Instagram, YouTube).
- Translate brand strategy into actionable marketing objectives and campaign plans.
Performance & Analytics:
- Monitor campaign performance, analyze insights, and adjust strategies to meet KPIs.
- Manage ad tech tools (Google Analytics, Google Tag Manager, tracking pixels).
- Ensure brand consistency across all platforms and customer touchpoints.
Collaboration & Leadership:
- Collaborate with cross-functional teams for product launches and community engagement.
- Provide strategic guidance to internal teams and international clients.

Requirements

Experience:
- 7–8+ years in Paid Search (PPC), Google Shopping, Display, and Video Ads (YouTube preferred).
- Proven expertise in managing Facebook/Instagram Ads with advanced targeting and optimization.
- Agency experience managing PPC accounts across various business verticals.
- Experience working directly with international clients.
Skills:
- Proficiency in Google Analytics, Google Tag Manager, and product feeds.
- Strong analytical, organizational, and communication skills.
- Ability to work independently and manage multiple projects effectively.
- AdWords certification is a plus.

Professional Competencies

High attention to detail and accuracy.
Strong problem-solving and strategic thinking.
Ability to work under pressure and meet deadlines.
Self-motivated with a strong sense of accountability.
Creative mindset with a focus on delivering results.

Benefits

Health Insurance
Paid Sick Time
Provident Fund
Work from Home

Application Questions

Can you join within 2 days?
Are you proficient in Google Analytics, Google Tag Manager, and managing product feeds?
How many years of agency experience do you have?
Have you carefully read the job description and are you ready to join with the offered salary?
Do you have experience working with international clients?
How would you rate your communication skills on a scale of 1 to 5 (1 = Poor, 3 = Manageable, 5 = Excellent)?